There’s a common sentiment that if it’s not in the budget, it won’t happen. However, after surveying over 100 emissaries, the days of strategizing appropriate times to market to clients through the fiscal year might be over. Sara Nunez, Chief Executive Officer at Dream To Succeed US, discusses how funding out-of-cycle is no longer a big deal and what that means for investments and customer needs.Catherine covers:How budgeting is changingGetting budgeting attention as a marketerWhy loyalty is more important than salesThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.