29 min listen
Philip Morris - Yiannis Korkovelos
ratings:
Length:
30 minutes
Released:
May 26, 2021
Format:
Podcast episode
Description
In the fifth episode of the Persuaders podcast we fly to Brussels and talk to Yiannis Korkovelos, EU Government Affairs Manager at Philip Morris. Yiannis is a seasoned PA pro with experience from Singapore, Paris, London and Brussels. In this episode Yiannis shares some perspectives from his own world: how PMI is going through massive changes as they are working towards a smoke-free world and why and how they are working with ESG and sustainability. Yiannis also shares some insights on working in an - for some - controversial area, the increased expectations from stakeholders which come with the turf, and the importance of working with data and facts. And finally Yiannis shares his views on why PA should come closer to the CEO and how a PA pro in 2021 should be ready to communicate quickly with the outside world and have a consumer-centric approach.
Released:
May 26, 2021
Format:
Podcast episode
Titles in the series (23)
VOI Technology - Kristian Agerbo: In the first episode of the Persuaders we are joined by Kristian Agerbo who is VP of Public Policy & Market Development at the scooter company VOI Technology. We talk about Kristians experiences from Uber, how PA can support business objectives,... by The Persuaders podcast