The sixth episode of the Persuaders podcast is now out! This time I had the pleasure of talking to Kristian Ruby, secretary general for Eurelectric. Kristian has a background from journalism, he has worked as a speechwriter, as an assistant to former commissioner for climate action, Connie Hedegaard, he has worked as a public affairs advisor and as chief policy officer for windeurope - and is now the secretary general for Eurelectric. Eurelectric represent 3500 companies in the value chain of electricity, and in this episode, Kristian shares his views on: - How to prioritize issues and formulate a common vision of this industry - How to handle competing interests - How he sees Public Affairs as a driver for important societal agendas & change Finally, Kristian shares his perspectives on how they deal with the concept of green-washing, the importance of telling good stories which change behaviour, and how Kristian saw that COVID-19 brought out some climate sceptics - and how they countered and tried to make the pandemic a launch pad for green change.