The Persuaders Podcast is back with season 4 - with more insights from the world of Public Affairs!    We have entered a new year and traditionally we kick off the year with an episode about trends in Public Affairs. This year is no exception!   So in this first episode of 2024, Sosun Sendi, Public Affairs Director at Ulobby, takes on the role as a guest host of the podcast, as she quizzes the normal host, Anders Kopp, about the trends in Public Affairs for 2024.    In the conversation, Anders points to three trends in Public Affairs in 2024:    #1 - Recession - or the fear of recession - may hit the Public Affairs functions harder than they think    #2 - Public Affairs will need to move out of the firefighter or garbageman position to compete - a new management approach is needed   #3 - A year with more insecurity from geo-politics & EU elections - both an opportunity and threat to the Public Affairs functions    Tune in and get more context and reasoning behind these three trends - as well as Anders' best advice for PA pros this year.    All this in just 30 minutes! And remember to check out www.thepublicaffairsengine.com for more insights from the world of Public Affairs. Enjoy!