My guest on this episode is Troy Scully. Troy is an American living in Brussels and has worked in different senior communication and marketing roles at Lockheed Martin for more than a decade before joining Goodyear in 2016, first as a communications director and now Vice President for Communications & Public Affairs in the EMEA region. In this episode we had a great conversation about many aspects of Public Affairs, but in particular we wanted to discuss the organizational aspects of Public Affairs. During our conversation we discuss: - The placement of the PA function - how it should (ideally) work together with the rest of the organization and the implications you might experience if you place it in the legal team, the R&D team, the communications departments etc. - The importance of aligning the inside and outside of the organization and how PA pros can deliver this "glue" by providing context to the rest of the organization - a great description by Troy as it also points to where and how PA pros can differentiate themselves as well as create and show their value internally.  - And finally we cover how to measure progress and Troy shares a great project management method which can be used by PA pros - it includes creating "contracts" with your internal stakeholders...  All this in just 30 minutes!