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#243: How Can Loyalty Marketers Support Sustainability Goals?

#243: How Can Loyalty Marketers Support Sustainability Goals?

FromLet's Talk Loyalty


#243: How Can Loyalty Marketers Support Sustainability Goals?

FromLet's Talk Loyalty

ratings:
Length:
44 minutes
Released:
Jun 30, 2022
Format:
Podcast episode

Description

Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in supporting. But how?
In today's podcast, we're joined by Isobel Finlayson, Sustainability Lead for Mando Connect to share their ideas, insights, research and suggestions on practical ways that loyalty marketers can help. 
We showcase some examples of global best practice in sustainability led by loyalty professionals, with examples in both retail and aviation, and we discuss eight specific tactics you can consider implementing to leverage the power of your loyalty programme to address this critical concern for both consumer and companies alike.  
Show Notes:

Mando Connects
Isobel Finlayson
Mando Connect’s White Paper Download
Sustainability article and exclusive research for The Wise Marketer
Mando Connect’s Million Tree Pledge
Released:
Jun 30, 2022
Format:
Podcast episode

Titles in the series (100)

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.