Are you a basketball fan? You definitely have to watch “The Last Dance.” It focuses on Michael Jordan’s last season. It really is a history of his entire time with the Chicago Bulls. Jordan was the best player to ever play the game. 6 Championships with one team proves it. Still, he never had a 100 point game. Only one player ever accomplished that.Wilt Chamberlain. March 2, 1962. Malcolm Gladwell did a great job of “deep diving” that game. There were a few remarkable things. There were no 3 point shots back then. Wilt “upped” his fundamentals.It wasn’t 360 dunks. It wasn’t 3 pointers. Fundamentals win games. Fundamentals also make great marketing and, in return, great business. In this episode, I talk about the fundamentals of marketing and how it can lead to a “100 Point Game."What’s the “100 point game” for your business? Increased profits? Market share? Bigger clients?You should decide that. Then do everything to “up” your fundamentals to get to the 100 points. One other thing. Fundamentals aren’t sexy. That was Wilt the Stilt’s problem. I know it holds me back. It’s probably holding you back too. You’ve probably read/heard me talk about John Wooden, the greatest college coach of all time. Everyone started by learning to tie their shoes properly. Not sexy. People made fun of him. They couldn’t argue with 10 National Championships.Make a commitment to the fundamentals of your marketing. Don’t worry about what anyone thinks. It’s what makes champions. See acast.com/privacy for privacy and opt-out information.