Did you know that very few offers actually convert? And if they do, how you know how to separate what’s working and what’s not working?On the surface an offer converting at 2.5% might sound terrible, but what if it netted you $100,000 in revenue? That’s exactly why you need to be tuning into today’s episode. Nate Kennedy shares the harsh reality of what it really takes to generate leads online and build a profitable business. In this episode Nate shares some of the challenges and mistakes made by businesses that capture leads from paid traffic and the mindset you need to have place for optimizing your campaigns. He also share his philosophy on the importance of family and staying healthy. Reading Now: The 10x Rule | by Grant CardoneFavorite Business Book: The Go-Giver | by Bob BurgMindset Principle:Finding balance while growing a business.Favorite Quote:Make it work, then make it better. Connect with today’s guest: Optimized Assets - Check out  Nate’s company Request to join Ian’s new Facebook Group See acast.com/privacy for privacy and opt-out information.