In this week of the Garlic Marketing Show, Ian sits down with freelance portrait and healthcare photographer Karen Haberberg to discuss the importance of using photography to tell a story and how she has given a voice to many children with rare genetic conditions and their families through her work.Since getting her first camera at 13 years old, Karen always realized she had a passion for telling people’s stories. Influenced by her own family’s experience dealing with the passing of her older brother, who passed from a rare genetic disease, Karen realized she wanted to use her skills to help raise awareness about families in similar situations and give them the chance to have their voices heard.Over her career as a professional photographer, her work has been featured in numerous publications, such as The New York Times, The Daily News, and Huffington Post. After publishing two photo books that include real stories from people she encountered, who have genetic conditions, she continues to photograph with the intent to have her message heard and to educate her audience.In this episode, Karen and Ian dive into the many nuances of healthcare photography, how to properly prepare for a shoot, and how to ensure you’re hiring the right healthcare photographer for you.  See acast.com/privacy for privacy and opt-out information.