In every part of our lives we connect with and remember stories. The business that can tell the best story will always win, but how do you collect the right stories? Lawyer, speaker, author and strategist Eliot Wagonheim is back again to talk about the importance of business stories. Listen in as Eliot shares his insights on the importance of stories, especially the failures. What You'll Learn: How to use empathy in your stories. How to figure out which clients to ask for testimonials. Why stories about failure can be so powerful farsightedbusiness.com See acast.com/privacy for privacy and opt-out information.