Do the stories of Amazon sellers shutting down their businesses and liquidating their assets scare you? They should! Unfortunately, no one is immune to the changing winds of the ecommerce industry - however, there are steps you can take to protect your business. On this episode of The Amazing Seller, you’ll hear from Scott as he shares the story of how a seller like you dealt with a $60,000 loss, what it takes to diversity your brand, and a lot more. You don’t want to miss a minute of this helpful episode!  Don’t keep all of your eggs in one basket!  How dependent is your brand on any one facet of your business model? Are you completely reliant on a platform like Amazon, or have you started building your brand outside of that channel? Too many ecommerce business leaders and still following an “Amazon-only” approach! Why box yourself in and put all of your eggs in one basket? Scott has been encouraging sellers like you to move away from singular dependence on Amazon for some time now. Learn how to undertake a robust brand development strategy from Scott by tuning in to this episode!  Learn and adapt When is the last time you’ve had to think on your feet as a business leader? Are you good at thinking on your feet, or do you need to grow in that area? When it comes to leading a successful ecommerce business, you’ve got to be ready to adapt to new situations as the market shifts. Don’t think that your business is hazard or challenge-proof! A successful leader stays in a constant state of learning and is ready to adapt their thinking when presented with accurate information. To learn more about the role of adapting and thinking on your feet, make sure to listen to this episode of The Amazing Seller!  Think outside of the box  Did you know that sometimes the best solutions come from a place you least suspect? Let’s face it; movies and tv shows have programmed us to limit our imaginations and expect a linear and logical approach to all situations. The truth is, life isn’t always by the book, and according to a set of facts and numbers. As a business leader, you need to be ready to face any business situation head-on using all of your skillsets. Don’t expect a challenge to go by like it does on a movie script! Hear how Scott would attack a challenging situation a seller like you faced by listening to this fascinating episode of The Amazing Seller!  OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] Why it’s a bad idea to keep all of your eggs in one basket.  [8:00] Scott shares “John’s” story.  [12:00] Solutions that John could have explored.  [16:00] Make sure to protect your butt!  [20:00] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE www.brandcreators.com www.theamazingseller.com/js www.brandcreatorsacademy.com