Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on Internet marketing, business strategies and marketing. Since marketing her first business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a computer. Through losing a client that didn’t receive an email Heather started testing a theory that has quadrupled her optin rates. She’s leveraged this ninja tactic with everything from local marketing to podcasting to live speaking engagements. If you’re not winning the battle over your customer’s inbox, this episode should be at the top of your iTunes queue.   Reading Now: Flow | by Mihaly Csikszentmihalyi Favorite Business Book: The Game of Life and How to Play it | by Florence Scovel Shinn Mindset Principle: Give yourself permission to fail Business Advice: Hire a coach and stop asking your friends for advice Favorite Quote: “The only way to grow is to go to a point of failure.” – Unknown Connect with today’s guest: Heather’s website Heather’s book: Sexy Boss Request to join Ian’s new Facebook Group See acast.com/privacy for privacy and opt-out information.