Are you making the mistake of putting too much focus on your brand? Are sales drying up because your traffic isn’t converting? Still think your industry is different? Justin Christianson is 14 year digital marketing veteran, co-founder of Conversion Fanatics and a best-selling author. After him and his business partner solid their 7 figure publishing businesses, they answered the call of distressed advertisers and took massive action. Justin and his team have since worked on hundreds of marketing campaigns and ran over 1,500 split tests. Get the strategies and tactics that allowed Justin’s client to see an 1100% increase in NEW customers. Reading Now: Built To Sell by John Warillow Favorite Business Book: Playing to Win by A.G. Lafley & Roger Martin Mindset Principle: Finding the silver lining in all situations Favorite Quote: Optimization is a video game. The higher the score the more money you make. Connect with today’s guest: Conversion Fanatics - Visit Justin’s site to master conversion and grab his book Conversion Fanatic.   See acast.com/privacy for privacy and opt-out information.