How do you measure the real ROI of socialmedia? How do you manage a crisis when things aren’t working inyour favor? The world of social media is vastly different than whatit used to be 3 years ago and it’s forever evolving.Corinna Essa joins us today to share herinsights. Since founding and running her Australian based socialmedia management firm, Corinna has done extensive research anddevelopment into what’s working now. After realizing televisionproduction wasn’t where she’d find stability, Corinna reluctantlytook her brother's advice and hasn’t looked back since. Tune-in to this week’s episode to learn thebiggest trends in social and which platform could be the catalystyou need to build industry authority and social proof. Reading Now:Trump University 101 by Donald TrumpFavorite Business Book:Changing The Channel by Michael MastersonMindset Principle:Challenge managementFavorite Quote:Mantra: “If she can do it, so can I.” Connect with today’s guest:SocialmediaWorldwide.com -Corinna’s website See acast.com/privacy for privacy and opt-out information.