A strong brand matches colors, words, emotions, beliefs, and attitudes to earn the customers that you want most. In this episode, the author of "Your Brand Sucks: How to Ignite a Brand that Doesn't," gives tips to create and nurture a successful brand. Related Links: Ernburn Brands Your Brand Sucks: How to Ignite a Brand That Doesn't NACS Marketing Leadership Program Hosted by: Carolyn Schnare, Director Strategic Initiatives, NACS and Britt Brewer, Marketing Manager, NACS About our Guest: Ernie Harker, Brand Ignitor, Ernburn Branding Ernie Harker started a creative production studio in 1995 called 8fish, well-known for animation, video production, writing, directing and branding among ad agencies and dozens of direct clients such as Maverik, Inc., Extra Space Self Storage, Chuck Norris's Cforce water, Rocky Mountain Yeti auto group, Bountiful Mazda, Country Fair convenience stores, and more. Ernie recently published "Your Brand Sucks: How to Ignite a Brand That Doesn't" and has also written and illustrated "Monster Factory- How to Draw Adorable Monsters" and a book to finally get your kids to do their chores titled "They're Waiting For Me!"