In the first part of this Feature, Dr. Pooneh Ramezani, Co-Founder at Dr. Brite, shares the story of building her unique brand dedicated to manufacturing highly effective and clean ingredient products that are safe for the entire family. She tells us what it was like to go from dentist to founder of a brand and all the challenges in between. She also discusses the challenges of using clean effective ingredients and not cutting corners, all while becoming a certified B-Corp. As Pooneh says, "it's a challenge but what you put in your mouth or in your body or have in your home with your family really matters". This is why she is such a proponent of transparency of ingredients. Here's her story.   In part one, Pooneh discusses: Who is Dr. Brite; Why they started the brand; How cancer and her nephew eating toothpaste played a part in motivating the founders; Why what you use in your home, really matters; The challenges of starting a brand; Why consumer preferences are trending toward clean ingredients; Why packaging matters as well; Why making their products affordable and within reach of every family is part of their mission; And so much more.    Join us while Ramon Vela interviews Pooneh in Part 1 of this episode and listen to him share the inside story of a brand. For more on Dr. Brite visit: https://www.drbrite.com/ Visit our sponsors: Retention Science - RetentionScience.com/sob