I recorded this podcast after getting off a call with Rachel and I asked her my #1 question… On this episode Russell talks about a call he had with Rachel Hollis and asking her how she sold 4.3 million copies of her book without paid ads. Here are some other awesome things to look for in today’s episode: Find out the difference between a war time and peace time general. Find out how Dean Graziosi changed his ads and products to go better with the world we’re experiencing now. And find out Rachel Hollis’ strategy for selling so many books. So listen here to find out the answers to those questions and how you can take advantage of the times we’re living. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I’m excited to talk to you guys today, I hope you’re excited to hear from me today. If not, just skip to the next episode. But anyway, I’m going to be talking today about a question I just asked Rachel Hollis. I asked her how in the world have you sold, I said a million copies of her book, but she told me it was 4.3 million or something crazy like that. So if you want to hear the answer of how she did it, you’re going to find out in this episode of the Marketing Secrets podcast. Alright everybody, I hope you guys are surviving quarantine. I didn’t shave today, so I’ve got a little bit of a beard growing out. I was doing Facebook lives every day for like 3 ½ weeks, and then I just stopped. I’ve been getting back into work and working through a whole bunch of stuff. Anyway, it’s been fun. This week’s been really cool for me. I did a juice fast, I’ve not eaten in 5 days, but on top of that, I’ve been focusing on re-doing all of our stuff and shifting our whole company around. In fact, this is kind of interesting, I was talking to, I had a call with Rachel Hollis and we were talking about a bunch of stuff, in fact, I’m going ot share something from that call here in a minute. But one of the things she talked about, she’s like, “Have you read the book The Hard Thing About Hard Things?” I said, “Yeah, I’ve read the Hard Thing About Hard Things, come on now. That’s a good book. Anyway, she said one of things, and I totally forgot about this, she said one of the things that the author talked about in there was that there’s a difference between a peace time general and war time general. And then she started talking about some of the stuff she was doing, I was like, “We literally did the same thing.” And it was interesting, I was like, “Oh my gosh.” we’re accepting this new time, this new area for us to be leaders for our teams and for our people and for our families. It’s like there’s differences in a peace time general and a war time general. So if you understand that, the war time general is not like, “Okay, let’s have committees and discuss.” No, it’s like “this is what has to happen and we’re doing. You’re going to listen and we’re going to go.” Anyway, it was kind of interesting, so it made me feel validated in some of the stuff I’m doing and some of the things that I’m moving. I’m moving a lot of cheese around in the company right now. In fact, I don’t know if you read the book Who Moved My Cheese, but someone said, “Here at Clickfunnels, its cheese wheels.” So they’re just rolling all the time, so it’s always constantly moving. But we made some big shifts and some big changes. So it was kind of cool the war time generals versus peace time generals. But anyway, I digress, I was talking to Rachel, super honored, I sent her and her husband a copy of the Secrets Trilogy box set and they actually started reading it during quarantine. She read the Dotcom Secrets and Expert, she’s in Traffic Secrets right now. So anyway, so we jumped on a call and kind of brainstormed and she asked me a couple of questions and I asked her a couple of questions. And the number one question I asked is, “how in the world did you sell a million copies of your book without any paid ads?” And she kin