51 min listen
391: Taking Local Businesses Online: $500k in Sales in Year 1
391: Taking Local Businesses Online: $500k in Sales in Year 1
ratings:
Length:
46 minutes
Released:
Jun 11, 2020
Format:
Podcast episode
Description
How did a butcher shop's side project turn into "the best snacks in the world" -- and $500,000 in sales in their first year? And more importantly, could you apply the same strategies to help local businesses take their products online? This story features Dustin Reichmann, a long-time Side Hustle Show listener. He has a blog called EngagedMarriage.com, and with the online marketing skills learned there, started a new consulting business to help other businesses build their online presence. One of his clients was a local butcher shop. Impressed by one of their products--a higher-end, clean-ingredient meat stick--Dustin felt there was an opportunity to reach a lot more customers online. So, he made Ryan -- the owner of the butcher shop -- a low-risk offer to partner and launch the product online. What followed was a series of wins across multiple marketing channels and through a number of innovative promotional tactics. Tune in to hear: How Dustin approached Ryan with a win-win partnership. The marketing channels and techniques they used to sell more than $500,000 worth of FireCreek snacks in their first year. How they got their product into 50+ Walmart stores. And how anyone can apply the same online and offline marketing strategies into their own business. Full show notes
Released:
Jun 11, 2020
Format:
Podcast episode
Titles in the series (100)
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