In Episode 109 I sit down with lawyer and Co-Founder of the Good Food Institute Bruce Friedrich to talk about two solutions to the current problems with our food system: these solutions being plant based meat and cultivated or 'cell-based' meat.Specifically we cover:What's wrong with the current food system and how it is impacting human health, planetary health and animal welfareSpecifics on climate change, COVID-19, antibiotic resistance, production inefficiencies and food security What plant based and cultivated meats areSpecifics related to bio mimicking meat using cells collected via biopsyWhere these industries are currently and the projectionsThe companies leading the way in these industriesWhy major meat companies are investing into this spaceBarriers to entryWhen we can expect to see cell based meat on shelfHow these types of products are likely to be perceived by customersand much moreResources:Good Food InstituteBruce's Ted TalkBruce on TwitterGood Food Institute on InstagramIf you're a regular listener you will know I prefer to do these conversations in person. I apologise in advance for slightly tinny audio from Bruce's end - the recording software is a bit hit and miss compared to when you are in the same room! Nonetheless it's certainly not the worst audio I have heard and the information is tremendously insightful.Want to support the show?The single best way you can support the show is by leaving a review on Apple podcast app - it only takes a few minutes and would be much appreciated.Simon Hill, Nutritionist, Physiotherapist Creator of Plantproof.com - a free resource for plant based nutrition informationIf you want to receive FREE nutritional information to your inbox subscribe to the Plant Proof Newsletter.My book is coming out February 2021 published with Penguin - I cannot wait to share with you (all revenue I receive is being donated to charity). In the lead up the launch I am going to use this newsletter a lot more with loads of free information each month to help you better optimise your diet.