On today's episode of the Internet Marketing Podcast, Andy is joined by Justin Christianson, Author, Co-Founder and President at Conversion Fanatics to talk about conversion rate optimisation and how you can best optimise the user experience on your site. On the show you'll learn:Why you should be split testing and how you can do soWhy user experience isn't just about improving your conversion rateWhy improving engagement with your visitors is importantWhy it's harder to garner trust online todayWhy the colour of buttons on your site should remain consistent through the users journeyPlus Justin provides his top tip/key takeaway for the audience.If you'd like to connect with Justin, you can find him on LinkedIn here and on Facebook here. For information regarding your data privacy, visit acast.com/privacy