A lot of people want to be entrepreneurs, but aren’t sure what their product is. How can you decide what to center your business around? Once you’ve made the decision, where do you begin the process? On this episode the CEO of Sweet Smell Company, Rachel Ricker shares how she started her own business and what she learned along the way.   3 Things We Learned From This Episode Find the problems you want to solve (12:05- 13:26) If you know you want to own a business but aren’t sure what your product is, think about the things that interest you. If there’s a problem you wish someone would solve, seize the opportunity! Work on finding solutions you would want. There are bound to be other consumers out there who would love to try your alternative.    Take advantage of the internet (19:01- 20:44) Research is crucial for any business endeavor, but it doesn’t need to be a difficult process. Information is constantly at our fingertips, thanks to the internet. Research the product you want, who can manufacture it, and anything else related to it you can think of.   Secure a manufacturer (21:21- 22:57) Once you’ve decided what you want to produce and have researched it extensively, it’s time to choose a manufacturer. Find a company that fulfils all the requirements for your product, and if possible, find one that can go above and beyond the basic manufacturing process.   Starting a business is a deeply personal experience, so it’s important to make sure your product is close to your heart. Aim to create the item you would love to buy. Research extensively, and be sure to take advantage of the endless information available online. Creating a business is a long process, but it doesn’t need to be a tedious one.   Guest Bio-  Rachel Ricker is the CEO of Smell Sweet Company, committed to providing truly trustworthy organic body products and helping women on their toxin-free journey. She is passionate about helping others make informed decisions on personal care products and raising awareness of the importance of safe ingredients. Rachel is also the Director of Global Transformation for a fortune 50 company and manages her busy household with her husband and two children.    To find out more about Sweet Smell Company, head to: smellsweetcompany.com   You can also find Sweet Smell Company on social media at: https://instagram.com/smellsweetcompany  And: https://www.facebook.com//Smell-Sweet-Company-1080155948832915/    To find out about the Pay it Forward deodorant bundle, visit: https://smellsweetcompany.com/products/pay-it-forward-deodorant-bundle