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Beef Jerky, Gaming, & $100K: The JerkyXP Story

Beef Jerky, Gaming, & $100K: The JerkyXP Story

FromThe Unofficial Shopify Podcast


Beef Jerky, Gaming, & $100K: The JerkyXP Story

FromThe Unofficial Shopify Podcast

ratings:
Length:
37 minutes
Released:
Sep 26, 2017
Format:
Podcast episode

Description

The archetypal internet startup story is this: two room mates start a website out of their dorm room, and rapidly become so successful, going to college doesn't even make sense anymore.
I've yet to meet anyone who fit that mold, until now.
Six years ago, Max Zitney and his twin brother, Zach, started selling beef jerky with $1,200 and a website from their Ohio State University apartment as college sophomores.
In 2015, JerkyXP was selected as one of 20 Chase Mission Main Street grant recipients (from more than 30,000 applicants) to receive $100,000.
Six months ago, they sold their business to focus on a new B2B ecommerce venture.
So how did they do it? What happened between then and now?
In this episode, Max lays out their journey and the exact strategies they used to the grow (and exit) their business.

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Work with Kurt

Learn:

How they bootstrapped an ecommerce business from a college apartment
The exact strategy they used to turn Twitter followers into buyers
The hidden fees to watch out for when choosing a 3PL
Why they switched to Facebook Live for social media promotion
When they knew to sell their business

Links Mentioned chronologically:

JerkyXP
@JerkyXP
@JackTheCEO
Ships-a-Lot

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Released:
Sep 26, 2017
Format:
Podcast episode

Titles in the series (100)

“How's an entrepreneur like me supposed to grow my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Partner, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy & tactics.