An interview with Bryon Colby (@bcolby6), SVP of Digital Commerce at Cornerstone Brands. Cornerstone Brands is a billion-dollar omni-channel retailer comprised of multiple leading home and apparel brands including Frontgate, Ballard Designs, Garnet Hill, Chasing Fireflies, Grandin Road, Improvements, and TravelSmith. Cornerstone is a business unit of HSN, Inc. We spoke with Bryon about his background, where digital commerce sits in the Cornerstone organization structure, how Cornerstone benefits from it's catalog heritage, the challenges and opportunities of customized products, and the future of personalization. Bryon mentioned a custom product configurator for furniture on Ballard Designs, which can be found here. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 104 of the Jason & Scot show was recorded on Wednesday, October 11th 2017. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. New beta feature - Google Automated Transcription of the show: Transcript Jason:  [0:25] Welcome to the Jason and Scott show this is episode 104 being recorded on Wednesday October 11th 2017 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scott Wingo. Scot & Bryon:  [0:40] Hey Jason and welcome back Jason Scott show listeners, in this week's episode where excited Futura guess that we have literally been trying to get on the show for over a year due to scheduling conflicts between the three of us that has been hard to do but today the stars have finally aligned and we are very excited to Welcome to the Jason Scott show, Bryon Colby SVP of digital Commerce at Cornerstone brands welcome brand. [1:09] Where are you located in the world today in the home base of Cincinnati Ohio. Like being over usually on the road like you guys but I see your point stars align. Jason:  [1:23] And just to be clear Brian it hasn't taken a year because you've been doing a lot of other shows right you've been saving yourself for us. Scot & Bryon:  [1:29] Whatever makes you feel good then go for a Jason. Cook and I'm excited to see if I understand you have a Tesla now so we are in the Tesla owners the electric vehicle club together at this point. Loving it you know can't say enough good things about it I actually thought that was going to be at your giveaway 400 shall I was hoping to get a guest on that one but it was like Tesla's free to your listeners, yeah we we tried that and we ended up with some stickers that Jason printed on his LaserJet they're so close but we were quite able to get it to that level. Jason:  [2:09] It is a premium LaserJet though. Scot & Bryon:  [2:11] Is premium gas to color so it's pretty exciting. Jason:  [2:18] I feel like you guys have have a lot in common you both had the fancy cars and you both spell your first names unconventionally. Scot & Bryon:  [2:26] Yes it's one of those things that makes you very Google Bowl which is a double edged sword. [2:32] I love you find that bread. So far 3 other people that spell it my you know my way you know one guy at the local. Movie theater that selling a popcorn was amazed to see his name tags felt the same way and he's the one there actually is a Facebook group for you know Brian's that's valid Bryon and this guy was it when it started. I don't know. If you ever need. You ever meet anyone else, I have met a couple other people there's a lot of Scott wings with two T's so there's that and then there's the hero of a popular novel, it is at his got Scotland 20 sets and wrestling. Yeah I run into like two or three every five years or so so so kind of price solar distribution I did I don't know if we have a Facebook group or not I might have to explore the Cradle. We left a check t