EP263 - Amazon Unbound Author Brad Stone  In 2014 Brad Stone wrote the seminal biography of Amazon, "The Everything Store." In it, he discovered Jeff Bezos birth father, and even earned a negative review on Amazon, from Amazon's co-founder Mckinsey Scott (then McKinsy Bezos). Brad is also a Senior Executive Editor with Bloomberg News, and can be found at his personal website brad-stone.com. This year Brad followed it up with Amazon Unbound, which released on May 11, 2021. Chronicling the dramatic growth of Amazon and Jeff. Bezos (now the richest person in the world). In this episode we interview Brad to find out all about the Amazon Unbound. Episode 263 of the Jason & Scot show was recorded on Wednesday May 13, 2021. Disclosure: Links are affiliate links http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scot show this is episode 263 being recorded on Wednesday May 12th 2021 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scott Wingo. Scot: [0:40] Well Jason had would not be a Jason Scott show if we didn't talk a little bit about Amazon and for all you Amazon lovers out there this whole episode is a hundred percent Amazon in fact when you think of Amazon V book that is the defining book about Amazon is called the everything store one of my favorite books and it's by this dude I know bradstone well we have some exciting news Brad has a follow-up book called Amazon Unbound and we are really excited to have him on the Jason Scott show to talk about the book and all things Amazon welcome to the show Brad. Brad: [1:16] Thank you guys it's great to be here. Jason: [1:19] Oh my God we are thrilled to have you I'm pretty sure that when we put together the show schedule for the year Scott circled this date on his calendar back in back in January he's so excited about Amazon books. Scot: [1:33] Close to me fourth which is also one of my. Brad: [1:35] Let me just say also you know I've been covering Amazon for you know probably 20 years to date all of us and you know through the years I can count on one hand like the people who've been like my guides and you both you guys have been like tremendous sources of insight over the years Scot like when I was at the times I would always bug you for insight and Jason and I think you were at retailgeek the same and so it's just great to great it's I've been a fan of the podcast and it's great to now be a guest. Jason: [2:09] We are thrilled to have you we're I want to jump in but for. The the Casual with our core listeners are super familiar with you to be quite honest bread but for the Casual listener who maybe isn't familiar with you when you are not writing Amazon books what is your day job can you give. Brad: [2:31] I am an editor at Bloomberg News and I actually run the technology team at Bloomberg and so that's 65 journalists around the world who cover the big tech companies and the disruptive startups and venture capital and cybersecurity and cyber crime and it's a great gig Bloomberg's a great organization I've written three books while I'm there they're really supportive and we have a TV show we do a podcast we do a newsletter you can find it all at bloomberg.com Tech and it's a really great team. Jason: [3:07] That is awesome and can you tell us how you sort of got the original Amazon bug that I assume triggered the first book. Brad: [3:15] So you know I'm at the New York Times in the late mm first decade of the 2000s what do we call that the two thousand owes and I'm writing about the Kindle and I'm calling up you know Scott Wingo every time they have earnings or some announcement to try to make sense of it all and and then eventually I think I sort