Back when Beth and Donnie Brake first met, they talked about the possibility of a redesign for Brake's school Coram Deo Academy. Now, the redesign is done and the effects of the transition are starting to show. Brake, director of development at Coram Deo, discusses the change from being a website that purely provided information to a destination for prospective parents and students that makes them want to learn more and engage with the school. They explore how to create an effective website that will encourage action—not just provide information.