44 min listen
DP 096: The Impact of Journalism as Content Marketing
DP 096: The Impact of Journalism as Content Marketing
ratings:
Length:
48 minutes
Released:
Mar 16, 2016
Format:
Podcast episode
Description
What's the difference between journalism and online content marketing? Both work together to deliver useful and engaging information that connects to members and generates leads. More and more organizations are realizing the value of high-value content, and are hiring journalists to produce it. This week, Julie Shoop joined Driving Participation to discuss the gradual convergence of marketing and journalism. Julie is Vice President and Editor in Chief of Associations Now Magazine, a subset of ASAE, which works to provide resources, education, ideas, and advocacy to enhance the power and performance within associations and nonprofit communities.
Released:
Mar 16, 2016
Format:
Podcast episode
Titles in the series (100)
DP 019: Finding Your Niche with Lisa Paris: It's often surprising how much more successful and profitable an organization can be going after what's exactly right for them, rather than trying to get a little bit of everything. Lisa Paris, Vice President of Marketing and Admissions at Peirce... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations