50 min listen
DP 151: Communication Starts with Trust
DP 151: Communication Starts with Trust
ratings:
Length:
38 minutes
Released:
Jun 21, 2017
Format:
Podcast episode
Description
Breast cancer. Cáncer de mama. Cancer du sein. This week on Driving Participation, Beth is joined by Janine Guglielmino and Myriam Siftar from Living Beyond Breast Cancer (LBBC). They talk about a recent project they completed in which LBBC materials about breast cancer were translated into five other languages to better serve their audience and those who needed the information most. Guglielmino notes that this allows people to see themselves represented, which builds trust. They talk about communication guidelines, why a neutral message is not feasible, the difference between a regular translation project and doing a cultural assessment and more.
Released:
Jun 21, 2017
Format:
Podcast episode
Titles in the series (100)
DP 003: Storytelling Unites Us All with Pamela Grow: Storytelling is about connecting with emotion. You don't need to hit all the bullet points. You just don't. That's all internal stuff. Beth chats with Pamela Grow from Simple Development Systems and the Grow Report in a session packed with tips and... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations