How do you tie your strategic plan to everything that your organization undertakes? How do you manage the push and pull between mission and margin?In this episode of Associations Thrive, host Joanna Pineda interviews Carly Boos, Executive Director of the Chronic Lymphocytic Leukemia Society or CLL Society. Carly introduces CLL Society, talks about her journey to becoming the Executive Director, and discusses the things CLL Society is doing to thrive. Carly discusses:What CLL is, that it’s a blood cancer that is both a leukemia and a lymphoma.The push and pull between mission and margin, and how well-run organizations are able to do more.How she was brought in to develop the organization’s first strategic plan, and she started with a SWOT analysis and lots of conversations with stakeholders.How everything that CLL Society undertakes is measured against the strategic plan to ensure algnment with the plan.Their new community hematologist outreach program.How patients who are being treated by an oncologist or hematologist who is not focused on CLL often have worse treatment outcomes, so CLL Society has a program to connect patients with experts at no charge.CLL Society’s in person and virtual support groups.CLL Society’s research grant program, which encourages research and innovation into new treatments for CLL.References:CLL Society website