18 min listen
Annual Giving Best Practices Survey - Shad Hanselman
Annual Giving Best Practices Survey - Shad Hanselman
ratings:
Length:
18 minutes
Released:
Oct 10, 2018
Format:
Podcast episode
Description
Annual giving is the lifeblood of most fundraising programs, and we’re interested in keeping a pulse on current trends and fundraiser challenges. We’ve published the second version of our Advancement Leaders Speak series, where over 250 annual giving leaders told us about where they’re focusing their energy to connect with donors. Included this year is a special focus on both parents and leadership givers, two important groups. I got on the line with annual giving career veteran Shad Hanselman to go through the survey results and hear from him about the future of annual giving. You can download the full report here. Engaging parents and leadership donors will also be a top priority for most institutions in the coming years. These two groups, which might actually be the same people in many cases, require a different approach from your overall alumni and supporter base. Again, personalization, and engaging donors with a live feedback look will be key.
Released:
Oct 10, 2018
Format:
Podcast episode
Titles in the series (100)
HEP Data - Teddy Callow - Matching Gifts: For a long time now, annual giving programs have utilized matching gift programs from corporate sponsors as a great way to increase their fundraising totals. You can, generally speaking, increase your results by about 10% just by engaging corporate... by Fundraising Voices from RNL