There’s a temptation to send out more communication at the end of the year. And it’s understandable; there’s a lot to share during this season, and you want to keep your donors informed.
But communicating more frequently doesn’t make it more effective. In fact, if you send emails and letters about every event, fundraising campaign, organizational report, and holiday greeting, your donors may start to tune out.
In this podcast episode, we’re sharing our tips to help you create engaging and relevant communications that will stand out to your donors during the year-end season. This episode features Jeff Schreifels, Principal, and Drew Coursin, one of our Client Experience Leaders. We hope you’ll enjoy the conversation.
Show Highlights: In this episode, you’ll learn…

Ideas to engage your donor with meaningful touch points at year-end
The risk of over-communicating during this busy time of year
How to take a holistic view of all the content that your organization is sending out to donors so that your communications are relevant and valuable

Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.
Additional Resources:

[Blog] The Balancing Act of Year-End Outreach in Major Gifts
[Podcast] 5 Things Fundraisers Need to Do in the Last Week of the Year
[Blog] From the Frontlines: Fundraising Tips to End the Year Strong