28 min listen
What’s Wrong with University Major Gift Fundraising?
What’s Wrong with University Major Gift Fundraising?
ratings:
Length:
15 minutes
Released:
Jul 7, 2020
Format:
Podcast episode
Description
In most of the higher education institutions where Veritus Group has conducted data assessments, they’re performing terribly.
What’s wrong here?
Universities have resources. They have dozens (if not hundreds) of major gift officers, researchers, and stewardship officers. And yet what we find is that they don’t have real relationships with donors and alumni.
Some of them are still raising millions if not billions of dollars… yet they could be doing so much better forming authentic relationships with donors and alumni!
In today’s rebroadcast of an episode from January, Richard and Jeff talk about their experiences with university major gift programs, tell stories about their MGOs, what their challenges are, and ultimately what can be done to turn those programs around.
What’s wrong here?
Universities have resources. They have dozens (if not hundreds) of major gift officers, researchers, and stewardship officers. And yet what we find is that they don’t have real relationships with donors and alumni.
Some of them are still raising millions if not billions of dollars… yet they could be doing so much better forming authentic relationships with donors and alumni!
In today’s rebroadcast of an episode from January, Richard and Jeff talk about their experiences with university major gift programs, tell stories about their MGOs, what their challenges are, and ultimately what can be done to turn those programs around.
Released:
Jul 7, 2020
Format:
Podcast episode
Titles in the series (100)
Discover Your Major Donors' Passions and Interests by Nothing But Major Gifts