On today's episode, I caught up with Jeff Martin, Senior Director of EAB's Advancement Forum. Jeff shares incredible insights into the key themes that will shape the Advancement sector in the coming years. If you aren't familiar with Jeff's and his team's work, you are in for a treat and I hope you enjoy the conversation.About JeffJeff Martin is the Practice Manager with EAB’s Advancement Forum. His recent research has focused on digital transformation, major gift pipeline development, and big data in fundraising. He oversees the Advancement Forum’s ROI benchmarking initiative, and he has led and supported studies on mid-level giving, student philanthropy, parent giving, academic partnerships, and alumni relations.Previously, he worked with the Academic Affairs Forum on strategies for scaling learning innovations and with the Student Affairs Forum on responding to students of concern. Jeff also served as a custom research associate, completing over 30 white paper reports on topics ranging from responsibility center management budget models to international online education.