About MarkLeveraging over twenty years in higher education advancement, Mark has extensive experience in the development and utilization of fundraising best practices. This includes employing analytics to increase fundraising efficiency and effectiveness, and developing and measuring the return on investment for engagement. Most recently, he’s been leading the OSU Foundation’s efforts to digitally transform the organization (and industry) by driving innovation and change, ultimately leveraging technology, talent and strategies to create a sustainable and scaleable best-in-class approach. In 2018, Mark led the OSU Foundation’s successful adoption of a new customer relationship management system, Ellucian CRM Advance, after taking part in extensive alpha and beta testing with colleagues nationwide.