Jim Fong, chief research officer at the University Professional and Continuing Education Association and founding director of UPCEA’s Center for Research and Strategy, has combined his extensive expertise in the areas of marketing, research, and analytics to focus on making an impact in higher education. The self-professed trend watcher also has a particular interest in exploring generational differences and how they are impacting education and the new economy. In this episode of the Leading Learning Podcast, Celisa talks with Jim about the value of looking at these generational differences, the idea that newer generations find it "creepy" when asked too much information too soon, and what you can do to lower your level of "creepiness" with prospects. They also discuss what Jim sees on the horizon for learning including a growing need for higher ed institutions to unbundle the traditional degree to offer alternative credentials. Full show notes available at https://www.leadinglearning.com/episode232.  We are grateful to our sponsor for this quarter, Web Courseworks: ** Web Courseworks is a leading learning technologies and consulting company that is forging a path of innovation in the eLearning industry. The company’s experiences and expertise guide its partners to become the leading providers of education in their fields. Web Courseworks channels organization learning efforts to deliver on the promise of revolutionary performance improvement. CourseStage, the learning management system (LMS) from Web Courseworks, is built for organizations and professional development initiatives. It enables organizations to customize learning experiences, track users’ success, and make data-driven decisions. CourseStage LMS is designed specifically to handle continuing education and professional development activities for organizations who want to grow their learning business.