28 min listen
It's Good to Have Older Donors
ratings:
Length:
11 minutes
Released:
Dec 18, 2019
Format:
Podcast episode
Description
Are you concerned that the donors on your file are too old? Are you scrambling to get younger donors?
Don’t be.
In major gifts and planned giving, the vast majority of your revenue will come from donors who are 55 and older. So why is everyone so enamored with younger donors?
This episode teaches you why older donors should be the bread and butter of your major gift program – and why you shouldn’t be anxious about finding younger donors.
Don’t be.
In major gifts and planned giving, the vast majority of your revenue will come from donors who are 55 and older. So why is everyone so enamored with younger donors?
This episode teaches you why older donors should be the bread and butter of your major gift program – and why you shouldn’t be anxious about finding younger donors.
Released:
Dec 18, 2019
Format:
Podcast episode
Titles in the series (100)
Discover Your Major Donors' Passions and Interests by Nothing But Major Gifts