Download the ULTIMATE dental marketing kit at postcardmania.com/howardfarran. It's a behemoth 30-page report that includes an exhaustive marketing checklist and the case studies Joy mentions on this podcast (and more!) — a must if you're serious about growing your practice.   And as a bonus gift to Dentistry Uncensored listens, you can download a FREE ebook version of Joy's book, The Ultimate Postcard Success Manual, at postcardmania.com/podcast   Joy Gendusa is an entrepreneur, business owner, author, established speaker and philanthropist. She is the Founder and CEO of PostcardMania, a marketing company specializing in lead generation for small to large-sized businesses. PostcardMania has been named to the Inc. 500 and the Inc. 5000 lists and has worked with 73,792 small business owners including 5,106 dentists. Joy has been featured in Dental Economics every month since 2015, as well as Business Insider, Entrepreneur Magazine, Inc. Magazine and more as a marketing educator and expert.   With only a phone, a computer and postcards, Joy grew PostcardMania from a startup into an industry leader. Today, PostcardMania generates more than $49 million in annual revenue and employs more than 210 people in the Tampa Bay, FL area.   www.postcardmania.com