Behind the scenes call with Myron Golden and Russell Brunson. On this episode you will hear Myron Golden talk about the reason’s people make a lot of money versus a little money. He goes through the four levels of value for creating income and explains each level. Here are some of the insightful things in this episode: What each level of value is and what resource is used. Why each level of value is where it is, even though it may not seem fair. And why there are actually two resources in the highest level of value. So listen here to find out what the four levels of value are and how much money each level is worth. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to a very special impromptu Marketing Secrets podcast. I just got off of an inner circle call and it was so awesome I wanted to share it with you. So I’m on an inner circle call, and the inner circle are my 25k members and there’s 100 of them and we have a group closed at 100 people. Once a month I do consult calls with all of them and one of them today was with Myron Golden, who is one of the coolest people in the world. And in the middle of this thing he dropped, I don’t know 10-12 minutes of the coolest thing about how income and the different levels of income, it was so good I wanted to share. After he ripped on it for like 15 minutes I was like, “Can I put that on the podcast?” and he was like, “Sure man.” So I’m doing this really quick before I jump on the next call. I’m going to plug this clip in here. This will help you understand the levels of income and if you’re stuck where you need to shift and what those changes are for you to get to where you want to be from an income and finance standpoint. It’s awesome. So listen right now and I hope you enjoy this episode of the Marketing Secrets podcast. Myron: There’s a reason people who make a lot of money, make a lot of money. There’s a reason people who make a little money, make a little money and it’s because income is the result of value created and offered in the marketplace. So value is what creates income and there are four levels of value and if you’re operating on one of the lower levels, you can only make so much money. I will just tell what the four levels of value are so you can just kind of wrap around that. There are four levels but there are five resources. The top level of value, you have two resources you can use. So every level has one resource, the top level has two resources. The lowest level of value is implementation. That’s the lowest level of value. That is the people who do the thing. So if you do the thing, you’re the person who does the thing, you make the least amount of money. I basically tell people in the presentation if you’re an implementer, I know how much money you make. You make somewhere between minimum wage and $80,000 a year. You make minimum wage if you’re working as housekeeping staff at a hotel, or McDonalds. You make $80,000 a year if you’re like a mechanic that works on Rolls Royce or Bentley’s or something. That’s your income window. And then the next level of value, and by the way, the resource you use at that level is your muscles. You use your muscles to make money. By the way, I shouldn’t show that on camera, but it’s here to protect, not to harm you. Anyway, pardon my corny, I’m a corny dude. What can I say? So the resource you use, your muscle to make money. The whole premise of the concept is that money is spiritual in nature, it is not materialistic in nature. So if you’re using a physical resource, like your muscles to make money, then your income is going to be limited. If you want to make more money then you have to operate at a higher spiritual level. Does that make sense so far? The next level of value, which is the second to the lowest… Russell: The two resources there were muscle and what was the other resource? Myron: There’s only one resource at that level, that’s your muscle. The top level has multiple resources, the bottom level