91 min listen
Unavailable
Currently unavailable
232: 5 Skills Every ABMer Must Have w/ Brittney Overstreet
Currently unavailable
232: 5 Skills Every ABMer Must Have w/ Brittney Overstreet
ratings:
Length:
16 minutes
Released:
Nov 20, 2018
Format:
Podcast episode
Description
“Not all accounts are the same — often, they each need a personal, detailed approach.” It’s not every day you meet an account based marketer like Brittney Overstreet. She doesn’t compete with sales. Instead, she believes marketing’s role is to support sales while they pursue revenue growth. She gets it. She hopped on the #FlipMyFunnel podcast to share the 5 skills every ABMer must have. Brittney has an MBA from Howard Payne University, with a Bachelor’s in Digital & Photographic Imaging. She started out crushing creative production for The Greater New Braunfels Chamber of Commerce, before she took the leap into marketing in 2015. Currently, she leads ABM strategy at Signify Health as the Manager of Account Marketing. Don’t miss these 5 skills — plus, she shares her stellar techstack with us.
Released:
Nov 20, 2018
Format:
Podcast episode
Titles in the series (100)
779. The Secrets of Outcome-Obsessed Marketing: Everybody wants to brag about being data-driven. Sure, data should have a seat — but should it sit at the head of the table? No, marketers need to be more than data-driven. They need to be outcome obsessed. In this Takeover episode, host Casey Cheshi... by Move: The Go To Market Podcast