When you want to create a successful Facebook ads campaign, what do you do? Well, hopefully you map your game plan and identify your exact target before doing anything… (we covered this in episode 109) Once you finish the prep work, you open up Power Editor or Ads Manager to start creating your campaign… It’s at this point you’re faced with your first (critical) decision of actually getting your ad up and running. ...selecting your “Campaign Objective”. With the Objective, you’re essentially letting Facebook know what kind of results you’re looking to achieve with your Ad campaign. You’re selecting an objective that aligns with your goals. But with all the options Facebook makes available, not to mention the optimization settings, it’s not surprising that a ton of people tend to get tripped up by this step. And, I gotta say, getting this step “right” is vital to the success of your Facebook Ads. Because in most cases, the options you choose for the objective and optimization have massive impact on your campaign’s overall results. This week’s episode of The Art of Paid Traffic is dedicated to helping clear up any confusion you might have around choosing the best objective for your Facebook ads campaign. On Today’s Show You’ll Learn: The ins and outs of each campaign objective Facebook currently allows you to select when you’re setting up your Ads How to select an objective that fits your overall goal for the campaign Which category of objectives you should focus on when you go to setup a new campaign in Ads Manager or Power Editor Where your budget is being spent when your Ad is up and running How to optimize your ads so that Facebook’s algorithm works for you The objective and optimization settings I suggest for most people’s businesses and marketing goals And a lot more…