We’ve been talking a lot about Facebook ads on the podcast lately, so we’re going to change things up today and talk about another interesting traffic strategy: Gmail ads. And joining me to share his knowledge is Charles Kirkland who was a guest here on The Art of Paid Traffic way back on episode 21. Charles is the founder of mediabuyerassociation.com and he’s a very smart dude when it comes to all things paid traffic. This episode is a result of a conversation Charles and I had a couple of weeks ago where he mentioned to me about the tremendous opportunities he was seeing with Gmail ads. It’s a strategy that I haven’t yet tested out, so I was excited to invite him here to share his insights. As you’ll hear we talk about best practices (and what to avoid) when it comes to Gmail ads, how to ensure that you’re providing the best user experience for the people who are seeing and interacting with your ads, and a whole lot more... On the Show Today You’ll Learn: Recent big changes to how you set up Gmail ads (HINT: it’s become a whole lot easier). Why advertising with Gmail ads is such a good option for businesses to consider Why you shouldn’t be geo-targeting people with your landing pages – and what to do instead The role that your Gmail ad images will play in getting the click from the prospect Why it’s critical to be designing your landing pages with mobile in mind first, THEN desktop How Google calculates it’s metrics for Gmail ad performance and why this can be a bit misleading Ways to ensure your landing pages are Google compliant, particularly when it comes to the legal aspect Why having a navigation bar on your landing page isn’t necessarily a bad thing when it comes to Gmail advertising and working with Google… And a whole lot more… We talk about a lot of good stuff here today, always fun to hang out with Charles.