Adam Von Rothfelder is a Milwaukee, Wisconsin Native and a former professional MMA fighter currently living in Venice, California. He developed himself through family tragedy, learned primal movement from Ido Portal, sparred with Brock Lesnar, and was featured on NBC’s show Strong as one of America’s top 10 trainers. Von Rothfelder currently coaches some of America’s top CEOs and corporate executives to sustain success in life by building physical strength through movement. When he’s not coaching clients he’s operating as the CEO of Strong Coffee Company, a new venture that allows him to connect the things he loves most: creativity, movement and motivation. Fun fact: Von Rothfelder became a good friend of Barbell Shrugged, has co-hosted previous episodes, and is co-hosting some future shows. In this episode, we look into what it means to Earn the Day, why bodybuilding is the best entry point for most athletes, why eating carbs before bed is good for you, and much more. Enjoy! -Mike, Doug and Anders ------------------------------------------------------------------------------------------------------------ Please support our partners! Thrive Market is a proud supporter of us here at Barbell Shrugged.  We very much appreciate all they do with us and we’d love for you to support them in return!  Thrive Market has a special offer for you. You get $60 of FREE Organic Groceries + Free Shipping and a 30 day trial, click the link below: https://thrivemarket.com/shrugged How it works:  Users will get $20 off their first 3 orders of $49 or more + free shipping.  No code is necessary because the discount will be applied at checkout. Many of you will be going to the store this week anyway, so why not give Thrive Market a try! Organifi is another great company with whom we’ve chosen to partner.  They offer a premium line of health supplements you can use to optimize your body.  Doug and Mike use their products everyday and highly recommend you give them a try. If you’d like a discount you can use the code “shrugged” to instantly get 20% off your order, click below to check out their supplements: https://organifishop.com Strong Coffee: Code: BBS20 for 20% off Strong Coffee! ► Subscribe to Barbell Shrugged's Channel Here http://bit.ly/BarbellShruggedSubscribe ? ? Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Barbell Shrugged helps people get better.  Usually in the gym, but outside as well. In 2012 they posted their first podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Barbell Shrugged here: Website: http://www.BarbellShrugged.com Facebook: http://facebook.com/barbellshruggedpodcast Twitter: http://twitter.com/barbellshrugged Instagram: http://instagram.com/barbellshruggedpodcast