37 min listen
Inside the Washington Post’s podcast strategy
Inside the Washington Post’s podcast strategy
ratings:
Length:
31 minutes
Released:
Jan 29, 2019
Format:
Podcast episode
Description
Publisher interest in podcasts is at an all-time high. But figuring out exactly what kind of storytelling model is ideal for audiences, as well as metrics for success, still remains difficult. On this bonus episode of the Digiday Podcast, we took an in-the-weeds look at what makes a successful podcast strategy. Jessica Stahl, director of audio at Washington Post discusses the evolution of podcasting formats, using the available podcasting metrics and more on this episode. p.s If you want to attend the Digiday live podcast event in NYC at Vox Media headquarters on Feb 7, sign up here.
Released:
Jan 29, 2019
Format:
Podcast episode
Titles in the series (100)
Brit+Co’s Brit Morin: Modern media brands are human brands: Publishers are coming up with a variety of ways to support content and encourage direct reader revenue. But it all starts with building a brand that people want to pay for. Brit Morin, founder of Brit+Co and a former Google employee, has been working... by The Digiday Podcast