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Inside the Washington Post’s podcast strategy

Inside the Washington Post’s podcast strategy

FromThe Digiday Podcast


Inside the Washington Post’s podcast strategy

FromThe Digiday Podcast

ratings:
Length:
31 minutes
Released:
Jan 29, 2019
Format:
Podcast episode

Description

Publisher interest in podcasts is at an all-time high. But figuring out exactly what kind of storytelling model is ideal for audiences, as well as metrics for success, still remains difficult. On this bonus episode of the Digiday Podcast, we took an in-the-weeds look at what makes a successful podcast strategy. Jessica Stahl, director of audio at Washington Post discusses the evolution of podcasting formats, using the available podcasting metrics and more on this episode. p.s If you want to attend the Digiday live podcast event in NYC at Vox Media headquarters on Feb 7, sign up here.
Released:
Jan 29, 2019
Format:
Podcast episode

Titles in the series (100)

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.