20 min listen
#206 Edison Research Tom Webster
ratings:
Length:
41 minutes
Released:
Sep 1, 2016
Format:
Podcast episode
Description
Today we take the opportunity to talk to someone who is has excited about podcasts as we are. Tom Webster of Edison Research -- a firm based in New Jersey that specializes in polls, marketing, and research. In May they released a report "The Podcast Consumer 2016" which revealed the results of their decade of studying podcasts. Podcasting has grown exponentially in the past 12 months and traditional advertisers are scrambling to find ways to target the audiences that were once easily accessible on television and radio. We have been working with a number of clients to help develop their own podcasts and as Blake mentions -- everyone always wants a lot of quality (engaged) listeners immediately -- so on this episode we explore developing an audience. Want to know where podcasts are going in the future? Don't miss this episode!
Released:
Sep 1, 2016
Format:
Podcast episode
Titles in the series (100)
#1 Green Buzz Agency - Tod Plotkin: Tod Plotkin produces online and broadcast video content that help large organizations tell their story. His production experience includes national broadcast with ABC, Discovery Channel, and the Style Network. However my company focuses on corporate... by Through the Noise