Companies spend a lot of money to make sure people know who they are. The only thing you have to do is tell them what they want to know. That's the hard part and only something a valued "objective" third party can do. You're that third party, some might even call you an advisor. That's a resposability you take very seriously, however there's a good chance your getting serious about way too late. The sooner (see earlier) you start the advising process the easier it will be for them to find you. That's what I talk to Ed Monson, of Monson Insurance, about as he starts to connect the dots after it happened to him. P.S. We don't have a billion dollars for ads, but we do have a billion ways to help your agency.