It's the only thing you can do if you don't want to look really bad doing a good thing. Helping organize and execute community events is something that comes second nature to most insurance agents. But how do you make sure people know you were there without taking the spotlight away from the reason people were? The simple answer is, "Tell the story," but of course that's much easier said than done. That's exactly why I wanted to call up my friends Adam Sheridan, of Reed Brothers Insurance, about the upcoming story he's struggling to tell. P.S. We're waiting to help improve your storytelling so you can start winning more.