Statistically speaking, we're more likely to convert referrals than internet leads. However, many of us are shying away from a referral-only business because the thought of a relationship-based business seems risky.   That being said, it doesn't need to be. If we approach our relationships the right way, there's no reason why we can't build a big business from our database alone. The question is, how do we do it right?    What are the agents with relationship-based businesses doing that the rest of us aren't? Is it possible to build a sustainable business without taking the traditional route?    In this episode, President of Business by Referral LLC, Garrett Maroon shares how to get better at building real connections, and how to turn those connections into clients. Three Things You’ll Learn in This Episode    How to use our expertise for good As agents, we know how our clients' financial decisions will impact their transactions better than anyone else. Build trust by using that knowledge to become their financial advocate and advise them on the best steps forward.    How to train people to see us as Realtors Our spheres often forget about what we do for a living, so give them reminders. This doesn't need to be aggressive, just be sure to use words like 'real estate' and 'business' in conversation to issue something subtle that sticks.   How to be more consistent with keeping in touch None of us want to let connections slip away, but it's human nature to forget to reach out regularly. Set up a system where nothing falls through the cracks, so we can make the most of every relationship. Guest Bio   Garrett Maroon is the President of Business by Referrals LLC. Having experienced stress, burnout, and struggle himself, Garrett is passionate about helping agents build their businesses based on relationships, so they can earn more while working less.    To find out more, visit:https://businessbyreferral.co/action-plan-fsp/ https://www.linkedin.com/in/garrett-maroon-50b06135   To connect with Gene, go to genevolpe.com For a copy of Matt’s book, visit microfamous.com And to find out more about eXp, reach out to Greg on 925 915 1978