In this podcast episode, Troy Trewin engages in a discussion with Tracy Gunn, the founder of Get Exitable and a four-time entrepreneur. The conversation explores Tracy's substantial $250,000 investment in business mastery and the development of equitable exit strategies. Tracy imparts valuable insights on topics such as financial planning, time efficiency, and the empowerment of small business owners to ensure successful exits from their ventures. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here.   Troy asks our special guest about their journey's start and defining success, their industry reconsideration, and the most challenging phase in business growth. He inquires about their love for small business growth, key habits for owners, and insights on team building, wins, mistakes, and advice. And a snapshot of the final five Grow A Small Business Questions: The most challenging aspect in growing a small business  is not giving up, particularly when you're new to the entrepreneurial journey. It's akin to being three feet from the goal line but going blind, unsure of how much further you need to break through. The lack of experience can make perseverance especially difficult. Her favourite business book “Emeth" has been a game-changer book. While it may seem simple, its profound insights make it a must-read for anyone starting and growing a business. I highly recommend it as a foundational resource. I am an avid learner, and staying curious is key to entrepreneurship. I explore a variety of podcasts and online resources. Lately, I've delved into real estate, given our new venture of renting out my husband's dream tree house on Airbnb. There's a wealth of free knowledge out there, making the $250,000 investment in myself a worthwhile decision. One tool she would recommend to help grow a small business is Facebook ads, even with a basic $5 daily investment. Reflecting on past advertising experiences, she underlines the importance of engaging content that entices potential customers, emphasising the transition from attracting leads to effectively communicating with them. If I could advise my day-one self starting the business 17 years ago, I would emphasise starting with the end in mind. It's crucial to define the purpose behind the venture – whether it's financial success, family legacy, personal satisfaction, or stability. Understanding the ultimate goal helps shape the journey and decisions.  Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. ? Quotable quotes from our special Grow A Small Business podcast guest: The best investment in business is not always financial; invest in continuous learning and growth." - Tracy Gunn Building a business is not just about making money; it's about making a difference in the lives of others." - Tracy Gunn Every challenge is an opportunity in disguise; it's up to us to unveil its potential." - Tracy Gunn