Happy Thanksgiving everyone! First of all, there's a lot of things that we're thankful here for, but one of the things we are thankful for and what we're going to be chatting about on this episode, is how to be thankful for all the frickin referrals that you're receiving and how to be thankful for all of the different business that we attract versus chase. I'm telling you in 2022 is the year the personal brand and the reason why that is is because let's face it, you guys are all selling the exact same shit. Everyone's got access to the MLS, if you're a lender everyone has access to the same program, so what is really the difference between you and everybody else? Ultimately, the answer to that is going to rely on the relationship you have with the person you serve, or the brand that you have that attracts them to want to be served by you. Today we welcome Cole Slate onto the episode. As broker and owner of Slate Realty, he does everything 100% referral base. A lot of brokerage team leaders instantly shift into lead generation mode where they have to give their agents leads and do this and that, but what if you just taught your agents how to fish instead for referrals, and it didn't cost you anything out of pocket? How much more would that add to your bottom line if you're a broker owner, so if you're a broker owner, if you're a team lead, I think you're gonna appreciate this episode today.Three Things You’ll Learn in This EpisodeHow to make your business 100% referral basedWhat marketing yourself as hyper community meansMistakes to avoid when first starting out ResourcesLearn more about Cole SlateReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living.It's your job to remind them. Let's get started What's up ladies and gentlemen, welcome to another episode of the real estate marketing dude podcast.It is Happy Thanksgiving. First of all, there's a lot of things that we're thankful here for. But one of the things we are thankful for our for our guests, and in the spirit of being thankful what we're going to be chatting about on this episode is how to be thankful for all the frickin referrals that you're receiving and how to be thankful for all of the different business that we attract versus Chase, because I'm telling you in 2022 is the year the personal brand, I've been saying the shift last five fucking years before Tom Ferry every set of damn thing about it. And the reason why that is is because let's face it, you guys are all selling the exact same shit. Everyone's got access to the MLS if your lender ever has access to the same program, so what is really the difference between you and everybody else? And ultimately, the answer to that is going to rely on the relationship you have with the person you serve, or the brand that you have that attracts them to want to be served by you. So what we're going to chat about today, I've been seeing this dude on Facebook, hosting events. He's always doing shit and I like indirectly know you from Facebook, and he just opened up. Another brokerage is growing rapidly, but he does everything 100% referral base, a lot of brokerages team leaders instantly shift into like the lead generation mode where they have to give their agents leads and do this and that. But what if you just taught your agents how to fish instead for referrals, and it didn't cost you anything out of pocket? How much more would that add to your bottom line if you're a broker owner, so if you're a broker owner, if you're a team lead, I think you're gonna appreciate this episode today. And without further ado, we're gonna introduce our friend Mr. Cole, sl