The end of the year is coming, and I know with the holidays it is very easy to get burnt out, but I implore you to go ahead and invest that time into your self and look at what you could be doing differently and purposefully. On this weeks episode, I'm going to share with you what I believe the future is for businesses. I mean, there's a reason why we started this podcast five years ago, we saw the writing on the wall. We're saying attract, attract, attract before everyone even heard it in their vocabulary. They're still saying Chase, Chase Chase. It's because consumers changed the way they look for information. What they want from their lender or their realtor has changed and nobody's hiring you anymore because of the company you're affiliated with. I don't care if you're at exp or REMAX or you're at Keller Williams, or if you're a broker and you're at lending tree or Bank of America, no one gives a crap, you're getting hired off of your personal brand period. And it's going to continue to work that way.Three Things You’ll Learn in This EpisodeBranding vs. USPHow to provide a personal experienceHow to compete with companies spending billions of dollars going into the marketplace to create alternatives to the buying and selling or lending processResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike way Ambassador real estate marketing. This podcast is all about building a strong personal brand people have come to know like trust and most importantly, refer. But remember it is not their job to remember what you do for a living. It's your job to remind them let's get startedwhat is up ladies and gentlemen, welcome to their episode of the real estate marketing dude podcast. Hey low, folks, it is getting to that time of year Thanksgivings coming up. And that usually this last two months, it's when you start planning for the next. I mean, let's be honest, I don't know about you. But I always get burnt out about this time of year, regardless of what I'm doing. And I was always when I was in real estate, even today, when we're doing a lot of video work for people and whatnot. But the end of the year, what I'm excited about is that it's a time that you actually go ahead and work on the business, decide what you're going to not be doing any more than what you're going to be doing and then just sort of strategize and take that time take the holiday time off with four days off next week. holidays come you know from that December 20 to the end of the year, it's you get two weeks where it's pretty laid back. But I implore you to go ahead and invest that time into your self and look at what you could be doing differently and purposeless. podcasters we don't have a guest on today, we're going to teach a little bit. And I'm going to share with you what I believe the future this entire businesses. I mean, there's a reason why we started this podcast five years ago, we saw the writing on the wall. We're saying attract, attract, attract before everyone even heard it in their vocabulary. They're still saying Chase, Chase Chase. And it's because consumers change the way consumers look for information is what's changed in the way consumers and what they want from their lender their realtor is has changed and nobody's hiring you anymore. Because of the company you're affiliated with. I don't care if you're at exp or REMAX or you're at Keller Williams, or if you're a broker and you're at lending tree or Bank of America, no one gives a crap, you're getting hired off of your personal brand period. And it's going to continue to work that way. So amazing. I was talking to someone the other day, as a matter of fact, I'm doing this podcast in my garage, and I'm running a company two days a week out of my garage. And honestly, people don't quite care if I do a demo with somebody. And I'm like, hey, guess w