If not, then you're making your insurance life much harder than it needs to be. They crazy part is how many agents want to feel the pain with you. When you target a niche online, it dramatically improves your ability to see who you're looking for. You're also going to allow your agency to easily stand tall over everyone else chasing that business. If you can make their life easier and deliver value when it's most convenient form them, you're probably already tickling their fancy. Those are the moments most agents refused to catch and the ones that waiting for you. That's what I talk about with Ryan Sautman, of Just4You Insurance, as he tries to figure out where to be found. P.S. Don't forget, you can always subscribe to the newsletter for exclusive content every Thursday(ish) here.